The Embassy of Sri Lanka in Turkiye initiated a programme to promote Ceylon Cinnamon aggressively in Turkiye following the obtaining of the European Union Geographical Indication status for the Ceylon Cinnamon.
The Embassy in collaboration with the Sri Lanka Export Development Board organized networking and briefing session on Sri Lankan Spices including Ceylon Cinnamon to the major Turkish supply chain distributors , retailers engaged in the spice sector in Turkiye, representatives of Turkish Spice Packaged Spice Producers Association (ABUDER), trade chambers and Turkish media on 16th June 2022 at the Chancery Premises.
Highlighting the importance of obtaining the Geographical Indication for the Ceylon Cinnamon, Ambassador M.Rizvi Hassen emphasized the quality and uniqueness of the Ceylon Cinnamon during his brief remarks to the gathering. Ambassador further added that with the obtaining of Geographical Indication, the Sri Lankan cinnamon exporters could supply quality Ceylon Cinnamon to penetrate potential Turkish market. The Ambassador responding to the inquiries from the representatives of trade chambers and Turkish importers on connecting Sri Lankan producers with the Turkish importers, indicated that the Mission will organize B2B sessions to connect Sri Lankan exporters with Turkish importers. Many participants shown interest on obtaining more information about the Ceylon Cinnamon suppliers.
A presentation by the Sri Lanka Export Development Board and an attractive short video on the processing the Ceylon Cinnamon was shown to gathering.
Ms. Aysegul Keskin Aydin, Secretary General of the Spice Packaged Spice Producers Association (ABUDER), representatives of Ankara Chamber of Industry, leading spice importers, retailers and a large number of media personalities attended at the event.
The Mission will continue to organize similar events in major cities in Turkiye and also briefing on the Sri Lanka coconut based products in near future.
17th June 2022
Embassy of Sri Lanka